joi, 10 decembrie 2009

Cele mai interesante sloganuri de film


Ca sa vinzi un film uneori nu e suficient doar un poster sofisticat sau o campanie de promovare pompoasa. Secretul succesului se ascunde uneori in spatele unei propozitii, a unui slogan, sau chiar in spatele catorva cuvinte. Chiar si cel mai prost film poate sa para foarte interesant daca are un tagline provocator care iti starneste curiozitatea.

Un tagline cuprinde esenta unui film in cuvinte putine si este plasat adeseori pe posterele filmelor sau pe dvd-uri. Cel mai interesant este insa faptul ca redactarea tagline-urilor aduce in buzunarul unor oameni venituri de pana la 80.000 de $ pe luna, unul dintre cei mai cunoscuti angajati in acest domeniu fiind Jason Byers. Acesta a dat lovitura pe piata de la Hollywood cu tagline-ul pentru filmul Armageddon din 1998: “It’s time to kick some asteroid”.

Unele sunt mai enigmatice, altele sunt nepotrivite, insa cele selectate mai jos capteaza esenta filmului atat de bine, incat ar face curios orice iubitor de filme.

Psycho (1960)

“Check in. Relax. Take a shower.”

The Birds (1963)

“And remember, the next scream you hear may be your own…”

The Good the Bad and the Ugly (1966)

“For three men the Civil War wasn’t Hell. It was practice.”

The Godfather (1972)

“I’m gonna make you an offer you can’t refuse”

Star Wars (1977)

A long time ago, in a galaxy far, far away…

Suspiria (1977)

“The Only Thing More Terrifying Than The Last 12 Minutes Of This Film Are The First 92.”

Alien (1979)

“In space no one can hear you scream.”

Nightmare on Elm Street (1984)

“If Nancy doesn’t wake up screaming, she won’t wake up at all…”

The Silence of the Lambs (1991)

“To enter the mind of a killer she must challenge the mind of a madman”

Pulp Fiction (1994)

“You won’t know the facts until you’ve seen the fiction”

The Shawshank Redemption (1994)

“Fear cand hold you prisoner. Hope can set you free.”

Se7en (1995)

“Seven deadly sins. Seven ways to die.”

The Big Lebowski (1998) Her life was in their hands. Now her toe is in the mail.

American Beauty (1999)

“…look closer”

Fight Club (1999)

“Losing all hope is freedom /Mischief. Mayhem. Soap.”

The Sixth Sense (1999)

“Not every gift is a blessing.”

Dude, Where’s My Car? (2000)

“After a night they can’t remember, comes a day they’ll never forget”.

Buffalo Soldiers (2001)

“War is hell, but peace is f%$#ing boring”

Finding Nemo (2003)

There are 3.7 trillion fish in the ocean. The’re looking for one.

Johnny English (2003)

“He knows no fear, he knows no danger, he knows nothing”

Eternal Sunshine of the Spotless Mind (2004)

“You can erase someone from your mind. Getting them out of your heart is another story.”

300 (2006)

“Spartans, tonight, we dine in hell!”

Ice Age: The Meltdown

“Kiss your ice goodbye”

The Dark Knight (2008)

“Out of the darkness…there comes the Knight/ Why so serious?”

Niciun comentariu: